The elements of the marketing mix must match the ________.
A) competitive advantage
B) perceptual map
C) selected segment
D) indirect competition
E) direct competition

Question

Quizplus · Accepted Answer

The marketing mix elements (product, price, promotion, and place) should be tailored to match the needs and preferences of the selected segment. This ensures that the marketing strategy is directed towards the right audience, and the elements are aligned with the segment's preferences and expectations. The competitive advantage, perceptual map, direct, and indirect competition are also important considerations in developing a marketing strategy. However, they do not directly impact the matching of marketing mix elements.

The Elements of the Marketing Mix Must Match the ________