Once a(n) ________ is defined, the next step in positioning is for marketers to finalize the marketing mix.
A) segmentation variable
B) competitive advantage
C) indirect competitor
D) direct competitor
E) concentrated target

Question

Quizplus · Accepted Answer

Once a competitive advantage is defined, marketers can then determine how to position their product or service in the market and finalize the marketing mix. The other options do not necessarily lead directly to finalizing the marketing mix.

Once A(n) ________ Is Defined, the Next Step in Positioning