Mass marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A) undifferentiated targeting
B) differentiated targeting
C) target marketing
D) concentrated targeting
E) mass customization

Question

Quizplus · Accepted Answer

Undifferentiated targeting, also known as mass marketing, is the approach of ignoring market segment differences and targeting the entire market with a single offer. This can be effective for products with widespread appeal or low price points, but may not work well for higher-end or niche products.

Mass Marketers Such as Walmart Often Ignore Market Segment Differences