To evaluate the different target segments your company is considering, you would look at all of the following factors EXCEPT which one of the following?
A) segment size
B) segment growth
C) segment reachability
D) company culture
E) company resources

Question

Quizplus · Accepted Answer

Company culture is not a factor that should be considered when evaluating target segments. The other factors mentioned (segment size, growth, reachability, and company resources) are all important in determining which target segment will be the most profitable and effective for the company to pursue.

To Evaluate the Different Target Segments Your Company Is Considering