The Wright Bros. Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. Its ________ might be men and women between the ages of 25 and 55 who are risk takers. They belong to organizations such as the American Legion, the VFW, and the National Rifle Association of America. They are either pilots themselves or have close ties to a pilot. They prefer camping to taking a luxury cruise. Annually, they spend $900 on items purchased from catalogs.
A) value analysis
B) customer potential assessment
C) segment profile
D) positioning statement
E) brand personality

Question

Quizplus · Accepted Answer

The description provided is a clear example of a segment profile, which outlines the characteristics and behaviors of a particular target market. The segment profile includes demographic and psychographic characteristics, as well as key behaviors such as spending habits and membership in certain organizations. The description does not provide enough information to suggest a value analysis, customer potential assessment, positioning statement, or brand personality.