Marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products. Which of the following were they executing?
A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning

Question

Quizplus · Accepted Answer

Targeting refers to the process of selecting a specific group of consumers to market a product or service to. In this scenario, P&G is targeting Generation Y, a specific demographic group. Market segmenting involves dividing the overall market into smaller groups with similar needs and characteristics, and undifferentiated targeting involves targeting the entire market with a single product or marketing approach. Differentiation refers to making a product or brand stand out from competitors, and positioning involves creating a specific image or perception of a product or brand in the minds of consumers.

Marketers at P&G Selected Generation Y, a Demographic That Includes