The first step in developing a positioning strategy is to ________.
A) set the marketing communications budget
B) identify segmentation variables
C) analyze the competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) create target markets

Question

Quizplus · Accepted Answer

Analyzing the competitors' positions in the marketplace is the first step in developing a positioning strategy because it helps to identify the competitive landscape and determine how to differentiate the product or service.

The First Step in Developing a Positioning Strategy Is to ________