Once a ________ is defined, the next step in positioning is for marketers to finalize the marketing mix.
A) segmentation variable
B) competitive advantage
C) indirect competitor
D) direct competitor
E) concentrated target

Question

Quizplus · Accepted Answer

Once the competitive advantage is defined, the marketers can then determine the optimal marketing mix based on the unique selling proposition of their product or service, which will differentiate it from competitors in the minds of consumers.

Once a ________ Is Defined, the Next Step in Positioning