At its core CRM is
A) A means to secure customer information
B) An opportunity to get everyone informed
C) A system to integrate departments
D) A disciplined approach to customer management
E) A means to manage customers automatically

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is fundamentally a disciplined approach to managing and improving interactions with customers, focusing on building and maintaining long-term relationships.

At Its Core CRM Is