According to the VALS2 psychographic classification, strivers are conservative, conventional consumers who focus on tradition, family, religion, and community. They prefer established brands and favor U.S. products.

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According to the VALS2 psychographic classification, experiencers are young, enthusiastic, and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

According to the VALS2 Psychographic Classification, Strivers Are Conservative, Conventional