According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

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The VALS2 framework categorizes "Makers" as practical individuals who value self-sufficiency, have the skills to complete projects, respect authority, and are not driven by material wealth.

According to the VALS2 Psychographic Classification, Makers Are Self-Sufficient Consumers