According to the VALS2 psychographic classification, makers are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

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According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions and survivors are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

According to the VALS2 Psychographic Classification, Makers Are Concerned with Safety