According to the VALS2 psychographic classification, experiencers are young, enthusiastic,and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.
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Q19: Brands are often positioned to appeal to
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Q21: Innovators are a VALS2 psychographic group that
Q22: According to the VALS2 psychographic classification, achievers
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Q29: Stewart wants to make sure the guests
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