Question 1

Innovators are a VALS2 psychographic group that are characterized as being successful, sophisticated, and receptive to new technologies. Their purchases reflect cultivated tastes for upscale products.

Accepted Answer

Innovators are indeed a VALS2 psychographic group known for their success, sophistication, and openness to new technologies, often purchasing upscale products that reflect their cultivated tastes.

Question 2

According to the VALS2 psychographic classification, achievers are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functional, and value in products.

Accepted Answer

Achievers are goal-oriented, conservative consumers committed to career and family. They favor established prestige products that demonstrate success to peers.

Question 3

According to the VALS2 psychographic classification, achievers are goal-oriented, conservative, practical consumers committed to their career and family. They favor established, prestigious products that demonstrate success to peers.

Accepted Answer

The VALS2 framework categorizes achievers as individuals who are motivated by achievement, and they tend to value products that signify success and status, aligning with their goal-oriented and practical nature.

Question 4

According to the VALS2 psychographic classification, experiencers are young, enthusiastic,and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

Accepted Answer

According to the VALS2 psychographic classification, experiencers are young, enthusiastic,and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

Question 5

According to the VALS2 psychographic classification, strivers are conservative, conventional consumers who focus on tradition, family, religion, and community. They prefer established brands and favor U.S. products.

Accepted Answer

According to the VALS2 psychographic classification, experiencers are young, enthusiastic, and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

Question 6

According to the VALS2 psychographic classification, believers are trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

Accepted Answer

According to the VALS2 psychographic classification, it is the strivers are young, impulsive, trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

Question 7

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

Accepted Answer

The VALS2 framework categorizes "Makers" as practical individuals who value self-sufficiency, have the skills to complete projects, respect authority, and are not driven by material wealth.

Question 8

According to the VALS2 psychographic classification, makers are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

Accepted Answer

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions and survivors are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

Question 9

Stewart wants to make sure the guests he has invited over will be impressed so he knows he needs to purchase some expensive wine to serve. This is an example of a problem recognition that is triggered internally.

Accepted Answer

This is an example of a problem recognition that is triggered internally because of his desire to impress his guests.

Question 10

In the information search stage of the consumer decision-making process, consumers will first conduct an internal search for relevant information.

Accepted Answer

Consumers typically start with an internal search, recalling information from their memory based on past experiences, knowledge, and beliefs before seeking external sources.

Question 11

In evaluating product alternatives, consumers compare the different brands and retailers in order to make sure that the good or service they purchase best meets their needs.

Accepted Answer

Consumers typically evaluate different brands and retailers to ensure that the product or service they choose aligns with their needs and preferences.

Question 12

In some purchase situations, consumers skip the alternative evaluation stage of the consumer decision-making process.

Accepted Answer

In some purchase situations, consumers skip the alternative evaluation stage of the consumer decision-making process and go directly to purchase.

Question 13

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase.

Accepted Answer

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase-for example referent others may intervene, ability to purchase, and other factors.

Question 14

If a good or service performs better than expected, then consumers are likely to be satisfied.

Accepted Answer

When a good or service exceeds expectations, it typically leads to consumer satisfaction as it provides more value or quality than anticipated.

Question 15

In purchasing a new stereo system, Adam would be affected by all of the following social influences except
A) beliefs
B) reference groups
C) culture
D) social class

Accepted Answer

Beliefs are psychological influences, not social influences.

Question 16

In purchasing a new stereo system, Adam would be affected by all of the following psychological influences except
A) beliefs
B) culture
C) personality
D) learning

Accepted Answer

Culture is a social influence, not psychological.

Question 17

A continuously evolving totality of learned and shared meanings, rituals, norms, and traditions among the members of an organization or society is the definition of
A) culture
B) values
C) subculture
D) acculturation

Accepted Answer

Culture is defined as the continuously evolving totality of learned and shared meanings, rituals, norms, and traditions among the members of an organization or society.

Question 18

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end state are known as
A) assimilation
B) values
C) subculture
D) acculturation

Accepted Answer

Values are enduring beliefs about specific modes of conduct or desirable end states within a culture.

Question 19

_____ is(are) values related to goals.
A) Acculturation
B) Assimilation
C) Terminal values
D) Instrumental values

Accepted Answer

Terminal values are values related to goals, representing the end states or outcomes that people strive to achieve.

Question 20

_____ is(are) values related to processes whereby one can attain certain goals.
A) Acculturation
B) Assimilation
C) Terminal values
D) Instrumental values

Accepted Answer

Instrumental values are related to the processes or behaviors that help in achieving certain goals, as opposed to terminal values, which are the end goals themselves.

Quiz 4: Consumer Behavior

Innovators are a VALS2 psychographic group that are characterized as being successful, sophisticated, and receptive to new technologies. Their purchases reflect cultivated tastes for upscale products.

According to the VALS2 psychographic classification, achievers are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functional, and value in products.

According to the VALS2 psychographic classification, achievers are goal-oriented, conservative, practical consumers committed to their career and family. They favor established, prestigious products that demonstrate success to peers.

According to the VALS2 psychographic classification, experiencers are young, enthusiastic,and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

According to the VALS2 psychographic classification, strivers are conservative, conventional consumers who focus on tradition, family, religion, and community. They prefer established brands and favor U.S. products.

According to the VALS2 psychographic classification, believers are trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

According to the VALS2 psychographic classification, makers are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

Stewart wants to make sure the guests he has invited over will be impressed so he knows he needs to purchase some expensive wine to serve. This is an example of a problem recognition that is triggered internally.

In the information search stage of the consumer decision-making process, consumers will first conduct an internal search for relevant information.

In evaluating product alternatives, consumers compare the different brands and retailers in order to make sure that the good or service they purchase best meets their needs.

In some purchase situations, consumers skip the alternative evaluation stage of the consumer decision-making process.

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase.

If a good or service performs better than expected, then consumers are likely to be satisfied.

In purchasing a new stereo system, Adam would be affected by all of the following social influences except

In purchasing a new stereo system, Adam would be affected by all of the following psychological influences except

A continuously evolving totality of learned and shared meanings, rituals, norms, and traditions among the members of an organization or society is the definition of

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end state are known as

_____ is(are) values related to goals.

_____ is(are) values related to processes whereby one can attain certain goals.