Question 1

Learning a new culture
A) is known as acculturation
B) is known as assimilation
C) results in one of the terminal values
D) results in an instrumental value

Accepted Answer

Acculturation refers to the process of learning and adopting elements of a new culture.

Question 2

Adapting to and fully integrating into a new culture
A) is known as acculturation
B) is known as assimilation
C) results in one of the terminal values
D) results in an instrumental value

Accepted Answer

Assimilation refers to the process of fully integrating into a new culture, often losing aspects of the original culture in the process.

Question 3

Acculturation is
A) adapting to and fully integrating into a new culture
B) learning a new culture
C) the relationship of an individual to his or her society
D) the attainment of a terminal value

Accepted Answer

Acculturation refers to the process of learning and adopting the cultural traits or social patterns of another group, often occurring when individuals or groups come into contact with a new culture.

Question 4

Consumer acculturation refers to
A) adapting to a different culture
B) learning a new culture
C) contact with a new culture and the resulting change for consumers in terms of their approach to consumption in the new environment
D) the attainment of a terminal value through one or more instrumental values

Accepted Answer

Consumer acculturation involves the changes and adaptations consumers make in their consumption behaviors and preferences when they come into contact with a new culture.

Question 5

Assimilation refers to
A) adapting to and fully integrating into a new culture
B) learning a new culture
C) the relationship of an individual to his or her society
D) the attainment of a terminal value

Accepted Answer

Assimilation involves adapting to and fully integrating into a new culture, often losing aspects of the original culture in the process.

Question 6

A group of individuals with shared value systems based on ethnicity or common background is the definition of
A) culture
B) values
C) subculture
D) acculturation

Accepted Answer

A subculture is a group of individuals with shared value systems based on common life experiences or situations, such as ethnicity or background.

Question 7

Which subculture is the least brand loyal?
A) African-Americans
B) Asian-Americans
C) Hispanics
D) Italian Americans

Accepted Answer

Asian-Americans are often considered the least brand loyal due to their diverse backgrounds and preferences, leading to a wider exploration of different brands.

Question 8

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition of
A) culture
B) subculture
C) social class
D) reference groups

Accepted Answer

Social classes are relatively permanent groups of individuals with shared value systems based on ethnicity or common background.

Question 9

In terms of social classes in the United States, the _____ is composed of the wealthiest 1 percent of the population and is referred to as the old money.
A) upper upper class
B) lower upper class
C) upper middle class
D) lower middle class

Accepted Answer

The "upper upper class" is often associated with "old money," referring to families who have maintained wealth over several generations, typically making up the wealthiest 1 percent of the population.

Question 10

In terms of social classes in the United States, the _____ is composed of 2 percent of the population and is referred to as the new money.
A) upper upper class
B) lower upper class
C) upper middle class
D) lower middle class

Accepted Answer

The lower upper class is often referred to as "new money" because it consists of individuals who have recently acquired wealth, as opposed to the upper upper class, which is associated with inherited wealth. This class makes up about 2 percent of the U.S. population.

Question 11

In terms of social classes in the United States, the _____ makes up 12 percent of the population and earned their money through successful careers founded on professional and graduate degrees.
A) upper upper class
B) lower upper class
C) upper middle class
D) lower middle class

Accepted Answer

The upper middle class in the United States typically consists of individuals who have achieved success through professional careers and advanced education, making up about 12 percent of the population.

Question 12

In terms of social classes in the United States, the _____ makes up 30 percent of the population and earned their money through skilled and creative jobs founded on technical training, and sometimes a college degree.
A) upper upper class
B) lower upper class
C) upper middle class
D) lower middle class

Accepted Answer

The lower middle class makes up about 30 percent of the U.S. population and typically includes individuals with skilled and technical jobs that may require technical training or a college degree.

Question 13

In terms of social classes in the United States, the _____ makes up 35 percent of the population and work at manual jobs that can be acquired with moderate skills and education.
A) upper middle class
B) lower middle class
C) upper lower class
D) lower lower class

Accepted Answer

The upper lower class, often referred to as the working class, typically consists of individuals who work in manual or blue-collar jobs that require moderate skills and education. This group makes up about 35 percent of the U.S. population.

Question 14

In terms of social classes in the United States, the _____ makes up 20 percent of the population and make their money through unskilled work, or through underground jobs and illegal activities.
A) upper middle class
B) lower middle class
C) upper lower class
D) lower lower class

Accepted Answer

The "lower lower class" typically refers to the segment of the population that is economically disadvantaged, often relying on unskilled labor, underground jobs, or illegal activities for income. This group is estimated to make up about 20 percent of the U.S. population.

Question 15

Paul continues to purchase Kraftsman tools, the same brand his father always purchased. This illustrates the impact of _____ on consumer behavior.
A) social class
B) status
C) family
D) reference groups

Accepted Answer

This example illustrates the impact of family on consumer behavior. Family has the strongest influence on behavior.

Question 16

Michael does not want to purchase a black suit because he feels it would associate him with the firm's top management, which he considers out of touch with what is going on in the company. This is an example of a(n) _____ group.
A) associative
B) dissociative
C) aspirational

Accepted Answer

A dissociative group is one that an individual does not want to be associated with, often due to differing values or beliefs. Michael does not want to be associated with the firm's top management, making it a dissociative group for him.

Question 17

Michael wants to purchase a black suit because he feels it would associate him with the firm's top management, which he would like to be a part of someday. This is an example of a(n) _____ group.
A) associative
B) dissociative
C) aspirational

Accepted Answer

Michael wants to be associated with the firm's top management in the future, making it an aspirational group.

Question 18

Michael wants to purchase an LSU shirt and hat since he is now attending Louisiana State University (LSU). This is an example of a(n) _____ group.
A) associative
B) dissociative
C) aspirational

Accepted Answer

An associative group is one to which a person currently belongs, such as a university or organization they are a part of. Since Michael is attending LSU, it is an associative group for him.

Question 19

Motivation moves consumers from a need to action or behavior. The correct sequence of this process is
A) need-drive-goal-behavior
B) need-want-drive-goal-behavior
C) need-drive-want-goal-behavior
D) need-goal-want-drive-behavior

Accepted Answer

The correct sequence is need-drive-want-goal-behavior, where a need triggers a drive, leading to a want, which sets a goal, resulting in behavior.

Question 20

Doyle just had a flat tire on his truck. The next step in the motivation process is
A) the desire to have a new tire
B) the setting of a goal to purchase a new tire
C) the action or behavior step of purchasing a new tire
D) a drive or motivation to buy a new tire

Accepted Answer

The answer of Doyle just had a flat tire on...

Quiz 4: Consumer Behavior

Learning a new culture

Adapting to and fully integrating into a new culture

Acculturation is

Consumer acculturation refers to

Assimilation refers to

A group of individuals with shared value systems based on ethnicity or common background is the definition of

Which subculture is the least brand loyal?

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition of

In terms of social classes in the United States, the _____ is composed of the wealthiest 1 percent of the population and is referred to as the old money.

In terms of social classes in the United States, the _____ is composed of 2 percent of the population and is referred to as the new money.

In terms of social classes in the United States, the _____ makes up 12 percent of the population and earned their money through successful careers founded on professional and graduate degrees.

In terms of social classes in the United States, the _____ makes up 30 percent of the population and earned their money through skilled and creative jobs founded on technical training, and sometimes a college degree.

In terms of social classes in the United States, the _____ makes up 35 percent of the population and work at manual jobs that can be acquired with moderate skills and education.

In terms of social classes in the United States, the _____ makes up 20 percent of the population and make their money through unskilled work, or through underground jobs and illegal activities.

Paul continues to purchase Kraftsman tools, the same brand his father always purchased. This illustrates the impact of _____ on consumer behavior.

Michael does not want to purchase a black suit because he feels it would associate him with the firm's top management, which he considers out of touch with what is going on in the company. This is an example of a(n) _____ group.

Michael wants to purchase a black suit because he feels it would associate him with the firm's top management, which he would like to be a part of someday. This is an example of a(n) _____ group.

Michael wants to purchase an LSU shirt and hat since he is now attending Louisiana State University (LSU) . This is an example of a(n) _____ group.

Motivation moves consumers from a need to action or behavior. The correct sequence of this process is

Doyle just had a flat tire on his truck. The next step in the motivation process is