According to the VALS2 psychographic classification, achievers are goal-oriented, conservative, practical consumers committed to their career and family. They favor established, prestigious products that demonstrate success to peers.

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The VALS2 framework categorizes achievers as individuals who are motivated by achievement, and they tend to value products that signify success and status, aligning with their goal-oriented and practical nature.

According to the VALS2 Psychographic Classification, Achievers Are Goal-Oriented, Conservative