Innovators are a VALS2 psychographic group that are characterized as being successful, sophisticated, and receptive to new technologies. Their purchases reflect cultivated tastes for upscale products.
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Q16: Repeated reinforcements between a cue and the
Q17: Attitudes are difficult to change, therefore, changing
Q18: Personality consists of an individual's unique psychological
Q19: Brands are often positioned to appeal to
Q20: Psychographics refers to the categorization of consumers
Q22: According to the VALS2 psychographic classification, achievers
Q23: According to the VALS2 psychographic classification, achievers
Q24: According to the VALS2 psychographic classification, experiencers
Q25: According to the VALS2 psychographic classification, strivers
Q26: According to the VALS2 psychographic classification, believers
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