Which of the following is a difference between sponsorship and sales promotion?
A)Sponsorship is paid, nonpersonal communication, whereas sales promotion is the active stimulation of word-of-mouth via unconventional tactics.
B)Sponsorship is a deep association between a marketer and a partner, whereas sales promotion is designed to stimulate immediate sales activity through specific short-term programs.
C)Sponsorship is the paid integration of branded products into movies, television, and other media, whereas sales promotion is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.
D)Sponsorship is the ongoing effort to create positive relationships with all of a firm's different publics, whereas sales promotion is the unpaid stories in the media that influence perceptions about a company or its products.

Question

Quizplus · Accepted Answer

Sponsorship refers to a long-term association between a company and an event, sport, or team that aims to create a positive brand image and engage with consumers emotionally. On the other hand, sales promotion is a short-term tactic to stimulate immediate sales activity through specific programs like discounts, coupons, samples, contests, etc. So, the key difference between sponsorship and sales promotion is that sponsorship is a deep, long-term association, while sales promotion is a short-term stimulation of sales. Option B correctly explains this difference. Option A is incorrect because it wrongly defines sponsorship and sales promotion. Option C is incorrect because it describes product placement instead of sponsorship. Option D is incorrect because it describes PR instead of sponsorship and sales promotion.

Which of the Following Is a Difference Between Sponsorship and Sales