A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.
A)promotional statement
B)diffusion statement
C)brand statement
D)positioning statement

Question

Quizplus · Accepted Answer

A positioning statement outlines where a firm wants its product or brand to situate in the minds of its target market relative to the competitors. It typically includes the target customer, the unique value proposition, and the key benefits that differentiate the product from others in the market. A promotional statement is a brief message intended to promote a product or service, a diffusion statement is a statement that describes how new ideas, products, or services spread through a population, and a brand statement is a broader statement of a brand's identity, purpose, and values.

A Firm's _____ Is a Brief Statement Articulating How It