The characteristics of a product that a marketer offers are known as _____.
A)product benefits
B)product features
C)product qualities
D)product visions

Question

Quizplus · Accepted Answer

Product features are the specific characteristics and attributes of a product that differentiate it from other products in the market. These features may include the size, color, design, materials, functionality, and other aspects that define the product's form and function. By understanding these features, marketers can develop effective marketing strategies that highlight the benefits and advantages of their products to potential customers. Product benefits, on the other hand, are the advantages and outcomes that customers can expect from using the product, such as convenience, cost savings, improved performance, or enhanced lifestyle.

The Characteristics of a Product That a Marketer Offers Are