Successful product differentiation requires that:
A)the difference among products be real rather than merely perceived.
B)the marketers put most of their effort into developing an appropriate brand name.
C)a product is not only different from those of its competitors but is also better.
D)a product has a higher cost than those of its competitors.

Question

Quizplus · Accepted Answer

Successful product differentiation means that a product is not only different from its competitors but also perceived as better by consumers, which can lead to a competitive advantage.

Successful Product Differentiation Requires That