The overall value of a brand to an organization-the extra money that consumers will spend to buy that brand-is called _____.
A)brand extension
B)brand mix
C)brand equity
D)brand segment

Question

Quizplus · Accepted Answer

Brand equity refers to the value of a brand to an organization, which is the extra amount that consumers are willing to pay to buy that brand. It is determined by various factors such as brand loyalty, brand awareness, perceived quality, and brand associations. Therefore, option C is the best choice that fits the given definition. Options A, B, and D do not accurately describe the value of a brand to an organization. Brand extension refers to using an existing brand name for a new product or service in a different category. Brand mix refers to the range of products or services offered under a brand. Brand segment refers to dividing the market into different groups based on specific characteristics or needs.

The Overall Value of a Brand to an Organization-The Extra