Which of the following scenarios leads to the consumer backlash hitting the core brand rather than the producer of the licensed product?
A)If licensed products are underpriced
B)If licensed products are of poor quality
C)If licensed products lead to brand name recognition
D)If licensed products are not advertised

Question

Quizplus · Accepted Answer

If the licensed products are of poor quality, consumers may associate the negative experience with the core brand rather than the producer of the licensed product. This can lead to a backlash against the core brand and a loss of trust among consumers. Underpricing, brand recognition, and lack of advertising may not necessarily lead to a consumer backlash against the core brand.

Which of the Following Scenarios Leads to the Consumer Backlash