In the introduction stage of the product life cycle, marketing efforts are primarily focused on:
A)building customer awareness of a product.
B)introducing new variations of existing products.
C)defending the franchise with competitive advertising, promotions, and price cuts.
D)protecting the market share of a product from competitors.

Question

Quizplus · Accepted Answer

In the introduction stage of the product life cycle, the main objective is to create awareness about the product among potential customers. Therefore, marketing efforts are primarily focused on building customer awareness of the product. It involves creating product interest, informing customers about features, and creating a favorable brand image.

In the Introduction Stage of the Product Life Cycle, Marketing