United Airlines recently announced that it would promote Golden Brew's cocoa coffee on its flights. This is an example of _____.
A)brand extension
B)licensing
C)cobranding
D)line extension

Question

Quizplus · Accepted Answer

This is an example of cobranding, as two brands (United Airlines and Golden Brew's cocoa coffee) are coming together to promote each other's products.

United Airlines Recently Announced That It Would Promote Golden Brew's