Companies use _____ to coordinate their messages through every promotional vehicle.
A) brand ambassadors
B)on-hold messaging
C)integrated marketing communication
D)market penetration

Question

Companies use _____ to coordinate their messages through every promotional vehicle.
A) brand ambassadors​
B)on-hold messaging
C)integrated marketing communication
D)market penetration

Quizplus · Accepted Answer

Integrated marketing communication (IMC) is a strategic approach used by companies to coordinate their promotional messages through every channel of communication. This includes advertising, public relations, personal selling, sales promotion, direct marketing, and online marketing. By utilizing a consistent message across all channels, companies can enhance the effectiveness of their marketing efforts and improve brand recognition and loyalty. Brand ambassadors and on-hold messaging can be components of IMC, but they are not the overarching strategy. Market penetration, on the other hand, refers to a growth strategy that focuses on increasing a company's market share in existing markets with existing products.

Companies Use _____ to Coordinate Their Messages Through Every Promotional