While preparing to handle objections from buyers, salespeople should remember that:
A) they should be treated as questions.
B) they are not a normal part of the sales process.
C) they usually reflect a rejection of a product.
D) they indicate that a buyer is not fully involved in the buying process.
E) they occur solely because of errors in a sales presentation.

Question

Quizplus · Accepted Answer

Objections from buyers should be treated as questions. This approach allows salespeople to address concerns directly and provides an opportunity to further explain the benefits and features of the product or service, thereby moving closer to a sale. Objections are a normal part of the sales process and do not necessarily indicate rejection of the product or a lack of involvement in the buying process. They also do not solely occur because of errors in a sales presentation.

While Preparing to Handle Objections from Buyers, Salespeople Should Remember