It is essential that salespeople do not overpromise to buyers on written sales proposals but still maintain a positive and supportive tone because written sales proposals:
A) provide a permanent record of claims and intentions.
B) do not bind a selling organization to anything in particular.
C) are easy to write and do not take a lot time to put together.
D) are always more effective than oral presentations.
E) do not have to vary from customer to customer.

Question

Quizplus · Accepted Answer

Written sales proposals provide a permanent record of claims and intentions, making it crucial for salespeople to ensure accuracy and avoid overpromising. This record can be referred to by both parties in the future, highlighting the importance of maintaining integrity and clarity in the proposal.

It Is Essential That Salespeople Do Not Overpromise to Buyers