In the context of the acceleration principle, which of the following is a likely consequence when salespeople enable their customers to anticipate demand shifts and assist them in developing more effective marketing strategies?
A) Salespeople are likely to discontinue to serve as nonmanipulative consultants to buyers.
B) Customers are likely to eventually lose their purchasing motive.
C) Both the buyers and sellers are likely to become increasingly competitive to win benefits.
D) Buyers and sellers are likely to become independent of each other.
E) Both the buying and selling organizations are likely to realize mutual positive benefits.

Question

Quizplus · Accepted Answer

The acceleration principle suggests that when salespeople help customers anticipate demand shifts and develop effective marketing strategies, it fosters a collaborative relationship. This collaboration can lead to mutual positive benefits for both parties, as they work together to meet market demands more effectively.

In the Context of the Acceleration Principle, Which of the Following