In the context of business markets, _____ represents the fact that business buyers tend to be larger in size but fewer in number, and this can greatly impact a salesperson's selling plans and performance.
A) derived demand
B) latent demand
C) precautionary demand
D) speculative demand
E) concentrated demand

Question

Quizplus · Accepted Answer

Concentrated demand in business markets refers to the phenomenon where there are fewer but larger buyers for a particular product or service. This concentration can significantly influence a salesperson's approach and strategies, as each buyer may account for a large portion of sales, making relationships and tailored solutions more critical.

In the Context of Business Markets, _____ Represents the Fact