Salespeople work and interact with many different types of buyers. These variants of customer types arise out of:
A) the ease of access they have to suppliers.
B) the extent of buyer-seller interactions in which they need to participate.
C) the unique buying situations they occupy.
D) the economic condition of the dominant market.
E) the government policies prevalent in the market.

Question

Quizplus · Accepted Answer

Different types of buyers arise from the unique buying situations they occupy, which influence their purchasing behavior and needs.

Salespeople Work and Interact with Many Different Types of Buyers