The business market includes:
A) buyers who acquire goods and services to use as inputs into their own manufacturing process.
B) buyers who purchase goods and services for their own use or consumption.
C) buyers whose purchase decisions are mostly guided by peer group behavior.
D) buyers whose purchase decisions are greatly influenced by aesthetics.
E) buyers whose purchase decisions are highly influenced by personal taste.

Question

Quizplus · Accepted Answer

The business market specifically refers to buyers who acquire goods and services to use as inputs into their own manufacturing process, rather than for personal use or consumption. Choices B, C, D, and E describe characteristics more typical of consumer markets.

The Business Market Includes