Unlike consumer markets, business markets:
A) include buyers who deemphasize overall value as the cornerstone for purchase decisions.
B) include a large number of buyers for very small purchases.
C) are comprised of a larger number of buyers.
D) are characterized by the higher volatility of the demand for goods and services.
E) are bigger in size.

Question

Quizplus · Accepted Answer

Business markets are characterized by derived demand, which means the demand for business goods is often tied to the demand for consumer goods. Therefore, changes in consumer demand can lead to higher volatility in the demand for business goods and services, making option D correct.

Unlike Consumer Markets, Business Markets