Business markets are different from consumer markets in that:
A) buyers in business markets tend to be smaller in size than buyers in consumer markets.
B) buyers in business markets tend to be smaller in number than buyers in consumer markets.
C) business markets are less complex than consumer markets.
D) unlike the demand for goods in business markets, the demand for goods in consumer markets is highly volatile.
E) unlike buyers in business markets, buyers in consumer markets are trained as purchasing agents.

Question

Quizplus · Accepted Answer

Business markets typically involve fewer buyers than consumer markets, but those buyers often purchase in larger quantities.

Business Markets Are Different from Consumer Markets in That