The customers of Daprosoft are concerned about the price of the company's new software. Susan, a sales manager at Daprosoft, must thoroughly satisfy their curiosity about the benefits they are likely to receive after purchasing the product . In this scenario, Susan's customers are concerned about _____.
A) sales dialogue
B) sales support
C) customer value
D) customer insight
E) the diffusion of innovation

Question

Quizplus · Accepted Answer

Susan's customers are concerned about customer value, which refers to the benefits they will receive compared to the price they are paying for the new software. They want to ensure that the purchase will be worth the cost.

The Customers of Daprosoft Are Concerned About the Price of the Company's