Trust-based relationship selling focuses on:
A) maximizing sales in the short run.
B) pushing products to customers immediately.
C) adding value to a customer's business over an extended period.
D) initiating one-way communication with a customer .
E) the salesperson and the selling firm .

Question

Quizplus · Accepted Answer

Trust-based relationship selling emphasizes adding value to a customer's business over time, fostering a long-term relationship rather than focusing on immediate sales or one-way communication.

Trust-Based Relationship Selling Focuses On