John is a salesperson who relies heavily on creating sales strategies centered around gaining his customers' confidence and meeting their needs. He primarily focuses on delivering customer value. In this context, John most likely relies on _____.
A) transaction-focused selling
B) mental states selling
C) trust-based relationship selling
D) stimulus response selling
E) traditional selling

Question

Quizplus · Accepted Answer

John's approach of focusing on gaining customers' confidence and meeting their needs, along with delivering customer value, aligns with trust-based relationship selling. This method emphasizes building long-term relationships with customers through trust and understanding their needs, rather than just focusing on individual transactions.

John Is a Salesperson Who Relies Heavily on Creating Sales