_____ is a form of personal selling that requires that salespeople earn the c onfidence of their customers and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value.
A) The formula approach to selling
B) Mental states selling
C) Trust-based relationship selling
D) Stimulus response selling
E) Transaction-focused traditional selling

Question

Quizplus · Accepted Answer

Trust-based relationship selling emphasizes building strong, long-term relationships with customers, focusing on earning their confidence and ensuring that the sales strategy aligns with their needs to create, communicate, and deliver value effectively.

_____ Is a Form of Personal Selling That Requires That