The product variable of the marketing mix can include all of the following except:
A)the creation of brand names.
B)consumer perception of the product price.
C)the development of product packaging.
D)warranty issues.
E)repair services.

Question

Quizplus · Accepted Answer

The product variable of the marketing mix includes the development of product features, design, quality, packaging, branding, and any additional benefits such as warranty and repair services. However, consumer perception of the product price belongs to the price variable of the marketing mix.

The Product Variable of the Marketing Mix Can Include All