Which of the following scenarios involves the distribution element of the marketing mix?
A)Deciding whether a certain product should continue to be sold
B)Determining whether an advertising message would be more effective on television or in magazines
C)Choosing between a company jet or an airline for executive travel
D)Deciding whether to have retail outlets in addition to a website
E)Developing a new warranty policy for an existing product

Question

Quizplus · Accepted Answer

Deciding whether to have retail outlets in addition to a website involves the distribution element of the marketing mix, as it pertains to the channels through which the product or service will be made available to customers.

Which of the Following Scenarios Involves the Distribution Element of the Marketing