Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:
A)an operating situation.
B)environmental forces.
C)the surroundings.
D)economic conditions.
E)the technological environment.

Question

Quizplus · Accepted Answer

McDonald's responded to environmental forces, specifically health concerns and changing customer preferences for healthier options. Marketing managers must monitor and respond to environmental forces to stay relevant and meet customer needs.

Responding to Health Concerns from Consumers, McDonald's Revamped Its Menu