The concept of exchange is fundamental to the definition of marketing.What is the best description of exchange?
A)Activities that are performed primarily by producers and manufacturers
B)Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements
C)Transfer of products in return for monetary considerations
D)Provision or transfer of goods, services or ideas in return for something of value
E)Transfer of products that take place only between for-profit organisations

Question

Quizplus · Accepted Answer

Exchange is the provision or transfer of goods, services, or ideas in return for something of value. This means that both parties involved in the exchange should perceive that they are receiving something of value. This exchange of value can be in the form of money, goods, or services.

The Concept of Exchange Is Fundamental to the Definition of Marketing.What