The application of human and/or mechanical efforts to people or objects to provide intangible benefits to customers is:
A) a service.
B) a physical entity.
C) concepts, philosophies, images and issues.
D) a brand name.
Correct Answer:
Verified
Q26: Which of the following scenarios involves the
Q27: The product variable of the marketing mix
Q29: The forces of the marketing environment include:
A)political,
Q30: Responding to health concerns from consumers, McDonald's
Q32: A physical product you can touch is
Q32: The concept of exchange is fundamental to
Q33: The marketing mix includes four marketing activities
Q34: In Australia, Campbell's responded to consumer concerns
Q35: The rising number of incidents of drink-driving
Q36: Those constituents who have a stake in
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