Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing-brick and-mortar venues to sell music.This is an example of which element of the marketing mix?
A)Price
B)Distribution
C)Product
D)Promotion

Question

Quizplus · Accepted Answer

This refers to the distribution element of the marketing mix, which involves getting the product to the customer through various channels such as physical stores or online platforms. Apple has used technological advancements to distribute music through its iTunes store, indicating a successful distribution strategy.

Apple Has Benefitted from Technological Advances in Distributing Songs Over