Marketing managers at Company ABC are involved in establishing marketing performance standards, evaluating performance and reducing the differences between actual and desired performance.These marketing managers are engaged in:
A)the systems design process.
B)the marketing control process.
C)marketing systems design.
D)the marketing audit.
E)marketing evaluation.

Question

Quizplus · Accepted Answer

The marketing control process involves establishing performance standards, evaluating performance, and taking corrective action to reduce the differences between actual and desired performance. This is exactly what the marketing managers at Company ABC are doing. The other options (A, C, D, E) do not accurately describe their activities.

Marketing Managers at Company ABC Are Involved in Establishing Marketing