Customer relationship management is facilitated by gathering useful data from
A) telephone interactions with customers.
B) personal interactions with customers.
C) online interactions with customers.
D) all customer-contact points.
E) all exchange transactions.

Question

Quizplus · Accepted Answer

Customer relationship management involves managing customer interactions and relationships across all touchpoints, including phone, in-person, online, and transactional. Therefore, data gathered from all customer-contact points is crucial for effective CRM.

Customer Relationship Management Is Facilitated by Gathering Useful Data from