One way that Saturn evaluates its product and service level is by how well it ranks on the J.D.Power & Associates Sales Satisfaction Survey.In doing so,Saturn is
A) controlling marketing activities.
B) taking corrective action.
C) empowering its employees.
D) evaluating actual performance.
E) setting performance standards.

Question

Quizplus · Accepted Answer

By using the J.D.Power & Associates Sales Satisfaction Survey to evaluate its product and service level, Saturn is able to measure and assess its actual performance in the eyes of its customers. This is a key aspect of evaluating overall performance and identifying areas where corrective action may be necessary.

One Way That Saturn Evaluates Its Product and Service Level