If Apple measured and evaluated the quality of its goods,services,and processes as compared with those of the best-performing companies in the computer industry,it would be employing
A) uniform commitment to quality marketing.
B) internal marketing.
C) external marketing.
D) quality marketing.
E) benchmarking.

Question

Quizplus · Accepted Answer

Benchmarking is the process of measuring and evaluating the quality of goods, services, and processes of an organization against the best-performing companies in the industry. Hence, if Apple measures and evaluates its products and processes compared to its top industry competitors, then it is using benchmarking as a quality improvement tool. Choices A, B, C, and D are incorrect because they do not relate to the process of benchmarking.

If Apple Measured and Evaluated the Quality of Its Goods,services,and