According to the textbook,which of the following statements is most accurate?
A) A small company always should organize by products,and a large organization should organize by regions.
B) There is no single approach to organizing a marketing unit that works well in all businesses.
C) Some organizations,by nature,have no specific internal structure.
D) Organizing by type of customer works best for companies with few groups of customers.
E) Using several bases for organizing leads to uncoordinated marketing management.

Question

Quizplus · Accepted Answer

The textbook states that there is no one-size-fits-all approach to organizing a marketing unit, as different businesses have different needs and priorities. Therefore, option B is the most accurate statement. The other options either make sweeping generalizations or are not applicable to all types of organizations.

According to the Textbook,which of the Following Statements Is Most