The most important component of customer relationship management is
A) technology.
B) profits.
C) sales.
D) share of an individual customer's purchases.
E) relationships with customers.

Question

Quizplus · Accepted Answer

Customer relationship management is all about building and maintaining strong relationships with customers. While technology, profits, sales, and share of an individual customer's purchases are all important aspects, they are secondary to fostering strong connections with customers. Without strong relationships, technology and sales strategies become meaningless. Therefore, the most important component of customer relationship management is relationships with customers.

The Most Important Component of Customer Relationship Management Is